Film Poster Development

Final Film Poster

When creating my film poster, I had to keep in mind the house style of the promotional products. I understood that there were certain conventions and aspects of promotional products that I had to implement in my film poster. The colour scheme within my media products are; red, black and white as these colours are all conventional of a horror film. In addition to this, I made Melinda's eyes red using the shape tools within photoshop. I also added the woods in the background by creating a layer behind Melinda and adding in an image and changed the opacity of this layer to ensure that the main image was still the main focus of the film poster.

I changed some of the colours that were part of the main image. I added a new layer and then went to colour gradient. Using this tool allowed me to add 3 colours into my image (red, blue and green) which added an effect to the image. I added mostly blue and red to my image and a little bit of green to ensure the image wasn't too bright. To do this I chose the colour>Channel>Red>Input (Made it bigger)>Output (Made it smaller). I had to do this for blue, red and green.  However, I then decided to make the image black and white. I did this by going to effects ‘fx’ and clicked ‘black and white’. In addition to this, I changed the brightness and contrast of the image using the ‘brightness and contrast’ tool. As you can see from the first draft of the film poster, some of Melinda’s hair was white after adding effect to it. To turn her hair back to black, I used the ‘paint brush’ tool and painted her hair black and changed the opacity of the layer to ensure that it wasn’t too harsh on the main image.

Most of the film poster is black and only showing Melinda’s face. I created this effect using the gradient tool and rotating it. I added the tag line using the ‘T’ tool and changing the text colour to white. The title of the film is in the centre of the page and is in red as the colour red has conventions of blood and evil therefore, this keeps the film poster looking consistent. Finally, I added the credit block as an image and pressed ‘Ctrl+T’ to re-size the credit block to fit the conventions of film posters. 

Original Image

This was the original image that was used on my film poster.  

First Draft, Second Draft and Final Draft

These three images show the development of my film posters based on feedback. From looking at the first draft, the text wasn’t very effective against the main image and I therefore changed this. From looking at the second draft, the credit block was too big and the woods could no longer be seen in the background. I made all these changes and they can be seen by looking at the final draft of the film poster. 

Target audience feedback